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Maïlou Tradition




The story begins in Châteaubourg nearly 10 years ago. A team of experienced seamstresses with a unique know-how that was almost disappearing got together. They take the challenge of starting to make stuffed animals entirely by hand. They founded Maïlou Tradition soon after.

The attention to details, the choice of exceptional materials, the handcrafting, the irreproachable finish are their requirements.

Designing unique pieces by pushing their art to the point of excellence

 One thing leading to another, Maïlou Tradition has now succeeded in building a reputation. Its 100% Breizh soft toys as well as its special orders from luxury actors are a tribute to excellence and French style.

Maïlou Tradition had the honor to present its know-how to the President of the French Republic at the Elysée Palace during the "Great Exhibition of Made in France" in 2020.

The collections are aimed at families with a taste for beauty, authenticity and timelessness. Tender, aesthetic and comfortable, they go through decades without taking a wrinkle.


Each piece made by Maïlou Tradition is unique !


All of Maïlou Tradition plushies come with a certificate of authenticity.



The plushies are the result of the work of about twenty technicians whose field of expertise is different according to the stages of the manufacturing process. They all have one thing in common, the love of a job well done, the production of quality work, local and responsible.

From the design to the final product, Maïlou Tradition wishes to convey true values such as: the family spiritthe joy of sharing, the desire to transmit.

"Searching for exceptional materials, achieving every detail, every gesture is mastered to meet a very precise specification."



Labeled Living Heritage Company in 2015 which distinguishes French companies with excellent craft and industrial know-how, Maïlou Tradition reminds us that the manufacturing of the legendary French plush is a craft of art which know-how is still alive.

Each element that makes up the plush toys is rigorously controlled in accordance with European standards: this certification guarantees that all the properties of Maïlou Tradition products have been verified and approved.


Click here for more information to discover their products !


We advise you to wash your plush before using them (Wash at 30°, delicate cycle).

Tips from Maïlou Tradition :
  • Before washing, slip your plush into a pillowcase for maximum protection.
  • Air dry or tumble dry at low temperature to give your plush a maximum of softness and volume after washing.


Customer Service 6/7

We are at your disposal to answer all your questions. Both before, during, only after your order. Do not hesitate to contact us by email.

Secure payments

The management of our online payments are 100% secure with Stripe and Paypal.


Our delivery times are between 5 and 12 working days for Japan and South Korea.

Satisfy you, our duty

Satisfy yourself is important to us so you benefit from a refund policy. Consult our general conditions of sale